Gibson Guitar Avenue and Fujifilm Present: Guitar Gems 2024 – A Guitar Photography Journey

Kuala Lumpur, 21st May 2024 – Gibson Guitar Avenue, in collaboration with Fujifilm Malaysia, proudly announces the launch of "Guitar Gems 2024: A Guitar Photography Journey" at The Starhill Ground Floor Atrium. This exclusive event brings together the remarkable artistry of Gibson guitars and the cutting-edge technology of Fujifilm's GFX100S II camera in a spectacular showcase of photographic excellence.

The event celebrates a unique partnership between Gibson Guitar Avenue, Asia's first Gibson concept and experience store, and Fujifilm, a global leader in photography and imaging technology. The highlight of the event is the Fujifilm GFX100S II, the latest addition to Fujifilm’s acclaimed GFX series, renowned for its unparalleled image quality and advanced features.

Attendees are treated to a stunning exhibition of photographs captured by some of the industry's most talented photographers, including Jeana Yau, John Ishii, Sam Lau, Vincent Lim, and Syed Syazwan. Using the GFX100S II camera, these photographers have skillfully captured the intricate craftsmanship and visual essence of a variety of Gibson guitars displayed at Gibson Guitar Avenue.

The goal of the exhibition is to highlight the extraordinary detail and clarity that the GFX100S II camera brings to the art of guitar photography. Each image showcases the beauty and craftsmanship of Gibson USA-made guitars, which have been revered by musicians worldwide since the company’s inception in 1902.

In addition to the photographic exhibition, Gibson Guitar Avenue is thrilled to introduce the Gibson Generation Group (G3) program during the event. This groundbreaking initiative aims to engage and mentor the next generation of guitar players, fostering a new era of musical talent. A special performance by Lyla, a member of the G3 program, captivated the audience, highlighting the program's potential to nurture young musicians.

About Gibson Guitar Avenue

Located in Kuala Lumpur’s vibrant “Golden Triangle,” Gibson Guitar Avenue is Asia’s premier Gibson concept and experience store. It offers a personalized retail space featuring an impressive collection of both electric and acoustic guitars. Visitors can explore a wide range of options, including models from the Gibson Custom Shop, signature editions, and Epiphone guitars. The store also features musical gear from renowned brands such as KRK, Kramer, and Maestro.

About Gibson Guitars

Gibson USA has been a titan of the guitar industry since 1902, known for producing some of the world's finest and most revolutionary musical instruments. From the iconic Les Paul and SG to the timeless Flying V and ES335, Gibson guitars have shaped the music industry for generations. Renowned for their craftsmanship and played by legends such as Slash, Jimmy Page, and B.B. King, Gibson guitars continue to inspire musicians worldwide.

About Fujifilm

Fujifilm, headquartered in Tokyo, Japan, is a multinational conglomerate with a rich history in photography and imaging technology. The company's innovative products span various industries, including medical imaging, biotechnology, and optical devices. The GFX100S II, with its new 102MP sensor and advanced features, represents Fujifilm's commitment to pushing the boundaries of medium format mirrorless cameras, offering photographers exceptional image quality and performance.

If you're a music enthusiast, make sure to visit the Gibson Guitar Avenue at The Starhill in Bukit Bintang. It's a great place to go whether you're an expert, a casual player, or just a fan. Everyone is welcome here, and it's definitely a top spot for any music lover in Kuala Lumpur.

Gibson Guitar Avenue is located at UG24, Upper Ground Floor, Starhill Gallery, 181, Jalan Bukit Bintang, 55100, Kuala Lumpur.