If you're filming on a camera or phone
Rode VideoMic GO II — Tiny, 33 grams, and no batteries ever — it powers itself from the camera or over USB. It also plugs into a computer as a USB mic, so it doubles as a podcast and video-call microphone.
One thing to know before you buy: it has some helpful extras — a filter and a volume pad — but these are set up through Rode's app over USB, and Rode confirm they don't stay active when you use the normal 3.5mm cable into a camera. Which is how most people use it. It's still an excellent mic; just don't buy it for those features.
Sennheiser MKE 400 Mobile Kit — Built-in wind protection and shock mounting, a low-cut filter, and — importantly — a headphone socket so you can actually hear what you're recording. That's rarer than it should be at this level, and it's the difference between finding a problem now and finding it in the edit.
Over 100 hours on two AAA batteries, and it switches itself on and off with your camera. The Mobile Kit adds a mini tripod, a phone clamp and both types of cable — if you film on a phone, that's your entire rig in one box.
If you're using a proper audio recorder (XLR)
sE Electronics sE6160 — A short shotgun and the quiet one — its self-noise figure of 13 is better than mics costing considerably more, so it's a strong choice for soft dialogue. It also handles very loud sources without distorting, thanks to a built-in volume pad. Two filter settings. Also available as a matched pair if you need two mics that sound identical — for stereo recording, choirs, drums or multi-camera shoots.
Rode NTG4+ — Runs on phantom power or its own built-in rechargeable battery — 150 hours per charge, topped up over USB. Its filter and pad settings are set electronically and stay put, so you'll never discover mid-shoot that a switch got knocked in your bag. A great all-rounder.
Sennheiser MKE 600 — Runs on phantom power or a single AA battery for about 150 hours. That flexibility is the point — the same mic goes on a professional recorder today and on a camera tomorrow. Solidly built, switchable filter, and a well-earned reputation.
Rode NTG8 — The long one — 559mm — and a genuinely professional tool. Extremely low hiss, so it works well at distance, plus that moisture-resistant design and a weatherproof storage tube.
But be clear about what it's for: film, television, sports and outdoor broadcast, in open spaces, with someone who knows how to aim it. If you're shooting talking-head videos in a condo, this is the wrong mic — the room will beat it, and a cheaper one will sound better.